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Dallas Cowboys / America’s Team

When America’s Team calls,
you don’t send a catalog.

You build beyond the mockup.

Custom satin NFL outerwear with reflective star detailing, chenille lettering, embroidery, custom hang tags and woven labels. Developed from CAD to finished jacket, then worn by Charlotte Jones alongside Dolly Parton at AT&T Stadium on Thanksgiving 2023. The New York Post noticed. So did everybody else.

ClientDallas Cowboys
What we madeSatin jackets, coaches jackets, fleece, headwear, hang tags
DetailsReflective stars, chenille, embroidery, custom trims
CategorySports merchandise, custom team jackets, fan apparel
CapabilitiesApparel CAD development, sampling, reflective embellishment, chenille, embroidery, custom hang tags, factory production

On the field.

Charlotte Jones and Dolly Parton. Thanksgiving 2023, AT&T Stadium.

Charlotte Jones and Dolly Parton in the New York Post wearing the custom Dallas Cowboys jacket

From this...

How do you top merch for America’s fans? You make it reflect.

Dallas Cowboys custom satin jacket CAD, front and back
Dallas Cowboys custom satin jacket CAD, front and back
Dallas Cowboys custom satin jacket CAD, front and back
Dallas Cowboys custom satin jacket CAD, front and back

...to this.

Same stars, now under stadium lights. Look close: the stars are reflective.

Dallas Cowboys custom satin jacket by By Way of Dallas
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Dallas Cowboys custom satin jacket and NFL apparel, finished product and details
Custom woven By Way of Dallas label inside the Dallas Cowboys satin jacket