Dallas Mavericks / City Edition
From the file
to the floor.
City Edition. Lines around the block.
When the Mavs remixed the logo for the City Edition relaunch, we built the drop: kelly green satin with coordinates down both sleeves, a denim jacket loaded with custom chenille patches and a debossed leather label, hoodies and tees. Then we ran a custom patch activation for the release. The line wrapped around the building, and everybody wanted a one-of-one piece of the Mavericks.
ClientDallas Mavericks
MomentCity Edition relaunch + custom activation
What we madeSatin jackets, custom patch denim, hoodies, tees, leather labels
CategorySports merchandise, custom team jackets, activation merchandise
CapabilitiesCustom satin and denim jackets, custom patches, leather labels, live patch activation, factory production
The activation.
The line outside American Airlines Center. Custom patches, on the spot. Everybody left with their own.
The drop.
The process.
Patch placement in the studio.
