Neiman Marcus / Dallas to Hudson Yards
Think outside
the Neiman Marcus box.
Born in Dallas. Delivered to Hudson Yards.
Neiman Marcus started in Dallas, so that is where we shot it: reflective outerwear, camo and a palomino on a Dallas side street. Then we took it all the way to New York. The collection was designed around Neiman Marcus Hudson Yards, from the shoot to the delivery. Same retail discipline we built over 25+ years working with luxury department stores like Neiman Marcus and running production for Ralph Lauren, Coach and Victoria’s Secret, with a little more Texas in it.
RetailerNeiman Marcus
Built forNeiman Marcus Hudson Yards, New York City
What we madeReflective anoraks, camo outerwear, tees, sweats
CategoryPrivate label apparel, retail capsule collection
CapabilitiesReflective outerwear, camo, campaign photo shoot, retail delivery
The campaign.
Shot in Dallas, the hometown of Neiman Marcus.
On the floor.
In store and online.
